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OR BK 5816 PG 1597 <br /> 4 of 24 <br /> Any person who is a lessee or owner of a sign, an agent of same, or anyone who has beneficial <br /> use of a sign. <br /> Advertising Balloon <br /> A sign constructed from nonporous material, which is inflated and is designed to rise and float in <br /> the atmosphere. Included in this definition are those advertising balloons that represent the form <br /> of a person, place or thing. Aircraft that may meet this definition are not considered advertising <br /> balloons. Advertising balloons may be tethered or tied to the ground or may be designed to float <br /> freely in the atmosphere. <br /> Aggregate Sign Area <br /> When used in reference to the total allowable sign surface area, the total available display area of <br /> all sides or portions of a sign. <br /> Alter(Signs) <br /> This term shall include,but not be limited to, the following: the addition of sign surface area, the <br /> changing or relocation of light source, or the relocation of an outdoor advertising display from <br /> one position to another. "Alter" includes any and all structural changes in the sign, but shall not <br /> include the changing of copy on a sign which is designed as a changeable copy sign, or faces. <br /> Awning Sign <br /> A shelter supported entirely from the exterior wall of a building and composed of non-rigid <br /> materials (except for the supporting framework) upon which a sign is indelibly drawn, painted or <br /> printed. <br /> Banner Sign <br /> Any sign intended to be hung either with or without frames, possessing characters, letters, <br /> illustrations, or ornamentations applied to paper, plastic, or fabric of any kind. "Banner" does not <br /> include ground signs or pole signs, regardless of whether the ground signs or pole signs are on- <br /> site or off-site, and does not include flags, emblems, or insignia of any nation, state, or political <br /> subdivision, religious, charitable, political, social or fraternal organization. All other flags shall <br /> be considered banner signs. <br /> Beacon Light <br /> Any light source, whether fixed or activated, which is designed to attract attention to a specific <br /> location,place or thing. <br /> Bench Sign <br /> A bench whose primary purpose is collateral with providing transportation service to the public <br /> upon which a sign is indelibly drawn,painted, or printed. <br /> Billboard <br /> See Outdoor Advertising Sign. <br /> Broker Identification Strip <br /> A strip of wood or like material or paper affixed to, around or upon a real estate sign to indicate <br /> the name of the broker advertising the sale of property. <br /> Building Frontage <br /> The linear length of a building facing a public street right-of-way, exclusive of alleys; or the <br /> linear length of the street right-of-way that faces the building,whichever is smaller. <br /> Canopy Sign <br /> A roof-like cover, attached or unattached, extending from the exterior wall of a building and <br /> composed of supporting framework of rigid materials upon which a sign is indelibly drawn, <br /> painted or printed. <br /> Changeable Copy Sign <br /> Any framed sign,illuminated or not,which is principally devoted to and designed for changeable <br /> text and graphics. This definition shall not include activated signs. <br /> Colonnade Sign <br /> 4 <br />