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' a 11- 11 <br /> of the sign shall project above the vertical marquee face or beyond the marquee itself This <br /> does not prohibit the placement of the sign message on the sloping portion of an awning. <br /> 11500. MEASUREMENT DIrTERMINATIONS <br /> 11510. pistance Between Signs <br /> The minimum required distance between signs shall be measured along street rights of way <br /> from the closed parts of any two signs. <br /> 11520. Sign Area <br /> 11521. Ground and Projecting Signs <br /> The sign area is a regular geometric shape which contains the area within a single continuous <br /> perimeter. This is the area enclosing the extreme limits of writing, representation, emblem, or <br /> any figure or similar character,together with any frame or other material or color forming an <br /> integral part of the display or used to differentiate the sign from the background against which <br /> it is placed. This excludes the necessary supports or uprights on which the sign is placed. <br /> Where a sign has two display faces which are placed back to back and are at no point more <br /> than two feet from one another,the area of the sign shall be taken as the area of one face if the <br /> two faces are of equal area, or as the area of the larger face if the two faces are of equal area. <br /> Where a sign has more than one display face, all areas which can be viewed simultaneously <br /> shall be considered as the sign area. <br /> In the case of three dimensional product displays,the area shall be determined by drawing a <br /> geometric figure around the proJected image of the sign and multiplying that area by two. <br /> The"projected image" is that image created by tracing the largest possible two-dimensional <br /> outline of the sign. <br /> 11522. Window Signs <br /> The area of any sign painted directly on a window shall be the area within a continuous <br /> geometric figure formed by extending lines around they extreme limits of writing, <br /> representation, or any figure of similar character depicted on the surface of a window. The <br /> area of any sign placed on or behind the window glass shall be as described in section 11521. <br /> 11523. Marquee Signs <br /> The area of signs applied directly to the fabric of the marquee shall by the total of all signs on <br /> all faces of the structure. All sign copy on each face shall be computed within one geometric <br /> figure formed by extending lines around the extreme limits of writing, representation, or any <br /> figure of similar character depicted on the surface of the face of the marquee. The area of any <br /> sign suspended from or attached to a marquee shall be as described above in Section 11521. <br /> 11524. Other Signs <br /> In the case of a sign(other than freestanding, projecting or marquee) whose message is <br /> fabricated together with the background which borders or frames that message, sign face area <br /> shall be the total area of the entire background. <br /> In the case of a sign(other than freestanding, projecting or marquee) whose message is <br /> applied to a background which-provides no border or frame, sign face area shall be the <br /> smallest regular geometric shape which can encompass all words, letters, figures, emblems <br />