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can contribute significantly to the appearance and attrac- tiveness of commercial , industrial and other activities and the vitality of the local economy; it is therefore, the purpose of this chapter to regulate the use of signs within the City in order to protect and promote the public health, safety and general welfare and to facilitate easy and pleasant communication between people and their environ- ment. It is also the intent of this chapter to supplement and act in conjunction with the City zoning, local comprehen- sive plans and any other local , state and federal regulations to carry out these purposes . 2. ADOPTION OF REGULATIONS INCORPORATED BY REFERENCE. A document entitled "Sign Regulations of the City of Zephyrhills , originally adopted - , _ is hereby adopted by reference. Each page of the referenced regulations shall be sequentially numbered and bear the - s-urname of the City Clerk and President of the City Council and date of adoption by this Ordinance or subsequent amendment. 3. REPEAL OF CONFLICTING ORDINANCES AND/OR REGULATIONS OF THE CITY OF ZEPHYRHILLS. All previously adopted Ordinances or Regulations of the City of Zephyrhills conflicting with this Ordinance or referenced regulations are hereby repealed. 4. VALIDITY. If any Section, part of a Section, paragraph, sentence, clause, phrase or word of this Ordinance is , for any reason, held or declared to be unconstitutional , inoperative, or void, such holding of invalidity shall not affect the remaining portions of this Ordinance and it shall be construed to have been the intent to pass this Ordinance without such constitutional , invalid, or inoperative part therein. 5. ENFORCEMENT. A. The Zephyrhills Building Official , shall be in charge of sign administration and enforcement of the O. R. 1827 PG 0709