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Dale, I am ok with the sign being altered to address the issues identified below and that they will still confirm with the <br /> sign standards as originally approved. If you would like to discuss further plead let me know and I will copy the Building <br /> Department on this issue. <br /> Thanks, <br /> j �, � <br /> �:,�.. <br /> � `gwaun�k�. <br /> �odd.�-f: `Vande Berg <br /> Director of Planning <br /> Planning Department <br /> City of Zephyrhills <br /> 5335 8th Street <br /> Zephyrhills, FL 33542 � <br /> Phone: 813.780.0006 <br /> Fax: 813.780.0005 <br /> vandeber�@ci.zephvrhills.fl.us <br /> "It's not the P/an that's important.... it's the Planning" <br /> From: Dale Johnson [mailto:DaleJohnsonCa�mail.primericagroupone.com] <br /> Sent: Tuesday, ]une 03, 2014 4:21 PM <br /> To: Todd Vandeberg <br /> Subject: FW: Zephyr Commons Signage - Mattress Firm <br /> Todd: <br /> Following our last conversation regarding the Mattress Firm sign visibility issue, I visited the site and was very surprised <br /> to see that the sign is literally in the hole. It is totally obscured by the buffer and topography. We are having leasing <br /> issues as a result of the visibility concerns. As a result of my site visit, I reviewed the development plans/signage plans <br /> and realized the signage did change in its type description, but the design height was not amended to accommodate a <br /> combined monument sign/multi-tenant sign. I copied you on my e-mail, which is below for your review. After talking <br /> with a landscape architect about redesigning the buffer, we agreed that would not solve the visibility issue. A majority <br /> of the tenant panels are below the retaining wall and will never be visible. <br /> I contacted the sign company to get a quote to raise the sign 5 feet so the height would conform to combined tenant <br /> monument sign height requirement of 16 feet. This will be an expensive renovation to the sign, but finally having some <br /> out parcel activity is important synergy. <br /> Please let me know your thoughts and let me know how best to proceed. <br /> Regards, <br /> Dale W.Johnson <br /> 2 <br />